From Beauty Services to Skincare Shelves

How Shahnaz Choudhry and Ali Zaidi Built Ayzel Cosmetics From Real-World Experience

Introduction

The most credible beauty brands are rarely born in boardrooms. They are born in the spaces where founders spend years watching real people struggle with real skin problems.

For Shahnaz Choudhry and Ali Zaidi, that space was their own network of salons in the United Arab Emirates, where day after day, customers walked in dealing with the same recurring concerns: dullness, dryness, pigmentation, and premature ageing driven not by neglect but by the relentless demands of modern life.

That frontline observation, accumulated over years of building and operating businesses across beauty services, accounting, management consulting, and manufacturing, became the founding intelligence behind Ayzel Cosmetics.

The Business Background That Built the Brand

Shahnaz Choudhry and Ali Zaidi are not first-time entrepreneurs who stumbled into beauty. Both born and raised in India, the couple relocated to the UAE with a clear vision of building a diversified business portfolio under the Fastwing Group.

Their ventures spanned ladies and gents salon services, accounting firms, and management consulting, giving them an unusually broad operational foundation that most consumer brand founders simply do not have.

Simultaneously, the couple established Empireglide in India, a manufacturing and trade company that deepened their understanding of product development, supply chains, and quality control.

That combination, beauty services on one side and manufacturing intelligence on the other, gave them exactly the kind of end-to-end visibility that is genuinely rare in the skincare space.

When Shahnaz Choudhry and Ali Zaidi decided to launch a product brand, they were not learning the industry from scratch. They were applying two decades of it.

What Ayzel Cosmetics Is Building?

Founded in 2023, Ayzel Cosmetics was built around a single clear brief: practical, effective skincare for people living fast, demanding, modern lives.

The product portfolio covers the full daily skincare journey, from facial cleansers and brightening serums to hydrating moisturisers, exfoliating scrubs, and environmental protection sunscreens.

Every product is formulated to work across diverse skin types, removing the complexity that causes most people to abandon skincare routines entirely.

The brand’s philosophy is deliberate simplicity: skincare that fits real life, not the other way around.

In a global beauty market crowded with elaborate regimens, clinical-sounding claims, and trend-driven launches, Ayzel Cosmetics positions itself on accessibility, consistency, and genuine daily utility.

The Road Ahead

Shahnaz Choudhry and Ali Zaidi have stated clearly that their long-term vision is to build Ayzel Cosmetics into a globally recognised skincare brand, with expanded product lines, strengthened research and development, and a growing international retail presence.

For a brand that launched in 2023 and is already operating across UAE and Indian markets with a structured product range and a functioning e-commerce platform at ayzelcosmetics.com, the infrastructure for that ambition is already in place.

In a beauty industry where credibility is everything, Ayzel Cosmetics has something that most new brands spend years trying to manufacture: founders who already knew the customer before they ever made the product.